PROBLEM
Each year approximately 100 billion PET-bottles are used by consumers. Only a fraction of that resource is being used
PROCESS
Form Us With Love, in collaboration with IKEA, created KUNGSBACKA, the first kitchen fronts line made entirely from recycled plastic bottles and reclaimed industrial wood. With twenty-five plastic bottles used per unit, KUNGSBACKA proves a viable alternative as well as a statement to the world. Eliminating virgin plastics in large volume productions is the way ahead.
SOLUTION
Form Us With Love developed KUNGSBACKA with a distinctly angled silhouette in matte, anthracite grey, breaking traditional kitchen fronts’ rigid formality and flatness. Together with the HACKÅS kitchen handles, the KUNGSBACKA line stands out as both clean-cut and modular, ready to fit any kitchen plan for decades to come.